What Is The Difference Between A Trade Show Model And Spokesmodel?
The difference between a trade show model and a spokesmodel is not a large one. A spokesmodel’s celebrity stature is usually the most prominent differentiating factor. Furthermore, the spokesmodels may have more refined abilities. Trade show models are often not experts on a product or service. But, spokesmodels must appear to be experts. Not to mention, people have to believe the model uses the product. Spokesmodels can be anyone from television personalities to professional athletes. Also, spokesmodels earn higher salaries.
Yet, high profile spokesmodels are sometimes requested to draw crowd. They take pictures with attendees or sign autographs. A Heather Locklear, or Cindy Crawford type might be seen as intimidating. People cannot notice the model more than the products. In contrast, spokesmodels can look like anyone off the street. Flo from Progressive Insurance or Jarod, the former subway spokesman are examples. To wrap it up, most trade show models have the ability to be a spokesmodel for your company. It comes down to opportunity and a model’s luck to earn the role of a spokesmodel.