Brand Ambassadors Vs Trade Show Models. Trade show exhibitors, advertising agencies, and businesses of all types need to understand the difference. I have seen a dramatic change in the trade show booth hostess industry over the almost 18 years I have served in my capacity as president of Forte Models. Trade show models were the dominant choice for exhibiting assistance when I entered this field in 2000.
Actual models who worked on print and commercial campaigns filled empty dates between shoots doing trade shows and events. The ladies that did this work were typically gorgeous, as you would expect when someone calls themselves a model. Meanwhile, Brand Ambassadors were working primarily liquor tasting events, booked by liquor distributors to showcase new products in liquor stores or at events. Brand Ambassadors were also used for a myriad of products sampling events. These ambassadors were normally females who were attractive, but had an everyday look about them. The internet became a double edged sword for this industry. Anyone with some internet savvy could post pictures of beautiful women up on a website and call themselves a model agency. Most of the “model suppliers” didn’t even have business licenses. They would offer their girls online, and if they had any ability to get their site found on search engines they would then undercut actual agencies and build a client base.
Sadly for the exhibitors, who were looking for a way to shave cost from their operating budget, they didn’t know what they were really purchasing. It was easy to confuse a trade show model from a brand ambassador. In 2000, it was common place for a beautiful, experienced trade show model to earn $500.00 to $1000.00 a day to provide this service. Brand Ambassador suppliers were offering prices around $300.00 to $350.00 a day, and we agents watched our client base diminish 50%. The “Walmart Girls” as I call them, were everywhere. Trade show exhibits were filling up with more girls, but they looked like anyone you’d see on the street. They certainly could not be called models. One of the things real models were great at was drawing prospects to a booth. All the brand ambassadors at trade shows could do was offer a low price point from a breathing body. Read more about what clients found out the hard way in our next blog post.
If your company sees the value of having exceptional, hard working, and camera captivating models for your next print or video shoot, and or lead generating models at your next trade show event, please call Forte Models today at 407-744-5451. We offer models in many major cities across the United States. Please visit our website at http://orlandomodelagent.com and check out our gallery of national models. We are sure you will be very impressed.
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